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Managed more than 80 ad campaigns.
Support growth decisions with performance interpretation.
Campaign experience across APAC, USA, and EU, focused on RTB, attribution, and incrementality to help brands interpret media performance more clearly and support steadier growth decisions.
Signal Diagnosis
Clarify what the numbers indicate and where the real issue begins.
Performance Interpretation
Turn media data into business insight that supports decision-making.
Strategic Recommendation
Provide budget and growth recommendations grounded in measurable impact.
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Across ecommerce, delivery, gaming, finance, travel, and apps.
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Managed seven-digit media budgets on a monthly basis.
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Cross-market campaign experience across APAC, USA, and EU.
Experience
Cross-industry experience built around optimization and growth strategy.
Condensed proof points that matter for the engagement: cross-market media, seven-digit budgets, incrementality, and decision-ready analysis.
Selected Experience
Worked with global ecommerce, gaming, and lifestyle service brands on performance optimization and growth strategy.
Led media strategy for a major European food delivery account, driving 2.3x monthly revenue growth with incremental uplift above 40%.
Maintained re-engagement ROAS above 130% for a large US casual gaming client.
Services
Three engagement depths, matched to your current growth question.
From campaign execution to diagnostic review and incrementality testing, make media spend easier to judge.
4-Week Campaign Execution
- Best Fit
- Build a consistent campaign operating rhythm across account management, testing, optimization, and performance review.
What You Get
- Google Ads / Meta account management
- Audience, creative, bidding, and budget adjustments
- Test records and performance change interpretation
- Monthly performance summary and next-cycle campaign recommendations
NTD 10,000 / month+Percentage-based above NTD 50,000 media budget.
Book Campaign Consultation
2-Week Performance Audit
- Best Fit
- Identify the main issues affecting campaign performance across account structure, tracking setup, and media data.
What You Get
- Account structure and conversion tracking review
- Audience, creative, bidding, and budget allocation analysis
- Performance gaps and potential risk summary
- Prioritized fix list and actionable recommendations
NTD 22,000 / auditNo ad operation; focused on diagnosis and correction priorities.
Book an Audit
8-Week Incrementality Sprint
- Best Fit
- Design and interpret an incrementality test to clarify whether ads are driving true incremental growth.
What You Get
- Test hypothesis, control conditions, and validation metrics
- Control group and observation window planning
- Weekly data signal interpretation
- Incrementality summary and follow-up budget recommendations
From NTD 68,000No ad operation; best for brands with stable campaign data.
Book Test Discussion
Process
Campaign execution runs in 4-week cycles; audits run 2 weeks; incrementality sprints run 8 weeks.
40-Minute Consultation
Confirm the Plan
Run the Cycle
Review Next Steps
Professional Experience
Focused on performance interpretation, attribution, and growth strategy.
Campaign experience across APAC, USA, and EU, centered on optimization, performance interpretation, and scalable growth decisions.
Performance Marketing Consultant
Strategic consulting focused on attribution, incrementality, and budget allocation, grounded in attribution, incrementality, ROAS, and budget decisions to build clearer and more defensible performance interpretation.
Campaign Analyst
Led cross-market campaign strategy, optimization, and measurement analysis across more than 80 performance campaigns in the US, EU, and APAC, building stronger judgment across RTB, attribution signals, and incrementality experiments.
- Led and optimized 80+ multi-regional campaigns across the US, EU, and APAC
- Executed high-impact creatives and SSP strategies that delivered 100%+ ROAS, 50%+ new user growth, 80K+ daily retargeting reach, and top-20% placement ranking
- Delivered core ad solutions that contributed 15%+ of total revenue for top-tier clients across Greater China and Europe
- Designed and analyzed A/B tests and incrementality holdout experiments, delivering 80%+ lift while improving budget allocation and conversion efficiency
- Led QBR analysis that turned performance data into actionable insights and forecast plans, driving strategic decisions and securing a 15% increase in next-month budget
- Applied AI tools such as NotebookLM to standardize knowledge and improve training efficiency, reaching 50%+ employee adoption while reducing repetitive work time
G2000 E-commerce Operation Specialist
Built an early performance foundation around ROAS, conversion efficiency, and campaign-driven ecommerce growth through Shopee and Momo campaign operations with measurable impact on revenue performance.
- Achieved an average ROAS of 6.6 for Shopee search and discovery ads, outperforming the platform benchmark of 5
- Achieved an average ROAS of 10 for Momo RMN ads, outperforming the platform benchmark of 6
- Planned monthly Shopee campaign promotions and free-shipping activations that contributed around 10% of total monthly sales
- Implemented coupon-driven campaign operations on Shopee that added an average of 600 new followers per month
Certifications
Platform credentials and analytical training that support the work.
Credentials across ad platforms, analytics, and commercial fundamentals that support performance interpretation and strategy work.
Search advertising platform certification
Structured analytics training and interpretation foundation
Certified expertise in LINE Ads Platform operations
Certified expertise in LINE Official Account management
Insights
Ad analysis, growth observations, and market updates.
Focused on performance interpretation, campaign logic, and regional market signals.
Campaign logic, performance reading, attribution thinking, and optimization frameworks.
Articles in preparation
The first pieces are being prepared. Updates coming soon.
Digital marketing, ecommerce trends, and observations from regional and global markets.
Articles in preparation
The first pieces are being prepared. Updates coming soon.
Contact
Make ad performance easier to read and growth decisions easier to defend.
Reach out by email, LinkedIn, or Instagram, or use the consultation form to start the conversation.